You’ve chosen your perfect profile picture, created a logo and thought of a catchy name. You may think you’re ready to get started on social media. But there are a few things you need to ask yourself before you do.
How much time do you have?
This is one of the most important things to factor into your social media strategy. Scheduling and good timekeeping will be the key to your success on social media.
But even before you’ve set up your social media pages, you need to think about how much time you have to commit to social media. If you are short on time you may want to limit yourself to one social media platform. One profile managed effectively will be much more successful than many pages with little or no management.
Where is your audience?
Social media isn’t about being everywhere, it is about being where your audience is. There is no point wasting time trying to build a following on a platform your target audience don’t use.
So, do a bit of research – ask your target audience which platforms they are using. This can be done using surveys, looking at surveys other have already done or just simply by talking to people. Use contacts you already have, or connect with people through your personal profiles.
What is your message/story?
Social media is about (you guessed it!) being social. Your followers are buying into you and your story. If you are creating a brand or campaign, you need a message that people will remember. Most people spend their time on social media browsing casually and connecting with friends. You have to make them want to visit your page.
Look at popular social media pages for inspiration. One of my favourite Facebook pages is The Fallen Nephilim Handmade. As you can see below, very item created has its own story as well as work-in-progress pictures.
What is your goal on social media?
Don’t join social media just because everyone else is on there, or because you think you probably should be on there. If you don’t have a clear goal, you need to think clearly about whether you should be taking the time to set yourself up on social media.
When looking at social media, think why? Why do you want to be on social media? Why should others follow you on social media? What do you have to give? What will you get from it?
For more tips to help you get started on social media, check out the blog.