About Carnie

About Carnie

Carneika Washbrook Profile Picture

I am Carnie, of Social Media Carnie

Social Media Strategist / Blogger / Copywriter


My Story

From the beginning, I started out as a Music Journalism student who loved to blog, go to gigs and write short stories. But it turns out that even though writing music reviews in exchange for free stuff is fun, it doesn’t pay the bills. So, I moved onto working for a corporate magazine. This turned me into a grammar freak who likes to overuse commas – and I finally figured out the correct usage of the semi-colon!

Moving on…

The corporate journalism world just wasn’t for me. I like to be creative and colourful, so I found myself making banners and pretty pictures for dog charities while I was figuring out my next step. I also used social media to promote one of my hobbies jewellery-making.

I realised that I was pretty good at using social media to promote these charities and it was fun to help out a good cause. My love for blogging had also been renewed after writing a few posts for various websites. But if I wanted a  career in social media I’d need to get some professional guidance.

So back to university I went…

I learnt even more about blogging, how to keep up with trends, and so much more. I continued to volunteer my social media services and met a dietitian, Nishti, who needed guidance on social media. This led to my social media campaign, Health Matters, Social Media Matters, and the creation of my first e-book.

Health Matters, Social Media Matters E-book
Click Image to Download

I now have a Master’s in Social Media and am ready to set up on my own as a social media strategist. I’ve chosen to specialise in self-employed creatives (authors, craftes, artists, etc) and health professionals. But you can read more about that here.


I also write for a fashion blog Alexie.co and occasionally write book reviews in exchange for free books! So if you’re looking for a copywriter, contact me. I love a bit of creative writing to clear my head.