So, you think that you can’t find time to schedule your social media posts? Here’s four good reasons why you should make time.
You have to post regularly on your social media accounts, or your followers will get bored and forget about you. You also can’t post four times on a Monday, then only once the rest of the week (unless your followers are only online on a Monday). Consistency is key to social media success.
All times of day were not made equal. For example, if you’re a pediatric dietitian whose followers are mainly new moms that can only find time to check Facebook while their child naps in the daytime, you can’t just post when you leave work at 5pm. You have to schedule posts for when your followers are online.
If you think, “well I’ve only got one free day a week to post on social media so I won’t bother,” think again. Use that day to schedule your posts for the week. This way you can schedule posts for just as your followers are coming online.
Keep Up to Date with Trends
Did you miss World Play Your Ukulele Day? (Yes it’s reall!). It’s time to get organised. Check out upcoming trends in advance and schedule a post so you don’t miss the important stuff. Some things pop up last-minute. But if you’re too busy trying to remember what you have forgotten, you’re going to miss everything.
By the way, Days of the Year, is a great website to find out the weird national and international days people celebrate.
Stay on Track
If you have no order, no system, no schedule – how are you supposed to track your progress? With the majority of your posts created and scheduled in advance, you will have time to concentrate on the important things, like answering messages and looking at cat videos.
Also, with more organisation comes better quality posts. You’ll have more time to create pretty graphics and interesting blog posts. It’s a win-win situation.
Now you’ve seen the reasons to schedule your social media posts, it’s time to get started. Want to try an external automation tool? Check out my post on Getting to Know Hootsuite.