At first glance, Facebook insights it can be difficult to decipher. When you’ve just set up your Facebook page you need to know how which insights to pay attention to. So I’ve created a simple guide to show you what you should be looking for when you first check out your Facebook insights.
This is what you first see when you click on your Facebook insights. Don’t get too distracted by likes and follows. It’s important to look at reach and engagement. There’s no point in having thousands of followers if they aren’t engaging with your posts, and they can’t engage if your posts aren’t reaching them.
This is one of the most important insights to check out. You can find out when is best to post, as well as keeping an eye on how your posts are doing.
This is a quick guide to Facebook insights so doesn’t cover everything. As you spend more time on your Facebook page, it will be worth taking the time to have a more in-depth look at your insights. Once you start creating videos and events, there will be even more to look at. So it is important that you know the basics first.
Want to keep track of your insights? I’ve created a spreadsheet template for you to download here!